DATE: January 3, 2018

CONTACT: Abigail Phillips, MOTT,
Tom Meyers, Massachusetts Ski Areas Association,

Massachusetts Promotes Ski Areas in New Winter Campaign
Massachusetts Office of Travel & Tourism collaborates with the Massachusetts Ski Areas Association for Advertising Campaign on TripAdvisor

BOSTON, MA. – The Massachusetts Office of Travel & Tourism (MOTT) and the Massachusetts Ski Areas Association have collaborated to produce an online advertising campaign on TripAdvisor to promote learning to ski or snowboard at one of the Commonwealth’s 12 alpine ski areas.

“We’re thrilled to partner with the Massachusetts Ski Areas Association and TripAdvisor to highlight our spectacular winter activities and experiences across the state,” said Francois L. Nivaud, Executive Director of the Massachusetts Office of Travel and Tourism. “We invite visitors to take a fresh look at Massachusetts snow sports, with plenty to offer beginners and advanced skiers and snowboarders. Beginners can master the art of skiing or snowboarding on pristine slopes and manageable trails, and enjoy all the comforts of cozy and family friendly lodges.”

MOTT and the MA Ski Areas Association are partnering with Massachusetts-based travel website TripAdvisor for a two-month long digital advertising campaign to drive winter sports enthusiasts to The campaign will launch January 5th and continue through March 5th, targeting travelers interested in exploring wintertime New England outdoor activities. Promoting Massachusetts as a great destination for learning to ski or snowboard, the campaign will also encourage active skiers and snowboarders to invite a friend to join them on the slopes. This local effort coincides with National Learn to Ski & Snowboard Month in January, and will target snow enthusiasts in New York, Connecticut and Rhode Island, in addition to Massachusetts residents.

“MOTT has been a great partner in increasing the exposure of our ski areas with this effort,” said Paul Maloney, President of the Massachusetts Ski Areas Association and General Manager of Jiminy Peak Resort. “Skiing plays an important role in the state’s overall winter tourism, especially in the western part of Massachusetts.”

The Massachusetts ski areas will support January’s National Learn to Ski & Snowboard Month with special learn to ski or snowboard packages. Governor Baker and Lieutenant Governor Polito have declared Friday, January 5th as “Massachusetts Learn to Ski & Snowboard Day” to bring extra attention to the sport and encourage more people to give it a try.

For more information on the ski areas or direct links to their websites, visit


Massachusetts Ski Areas Association: Massachusetts has 12 alpine ski areas spread throughout the state offering a variety of terrain for all ability levels and skiing and snowboarding for all ages with excellent instructional programs and rental equipment. Massachusetts ski areas generate more than 1.5 million skier visits annually and are a major contributor to the state’s tourism economy during the winter.

About the Massachusetts Office of Travel and Tourism: MOTT’s mission is to promote Massachusetts as both a leisure and business travel destination for domestic and international markets and to contribute to the growth of the Commonwealth’s economy. MOTT works closely with 16 regional tourism councils across the state, and with larger tourism alliances such as Discover New England and BrandUSA.